The Entrepreneurs Dilemma

In business, you plan to protect your inventory, your unique ideas and approach, and your money. It's easy to replenish inventory, come up with new ideas and make more money. What isn't renewable is your time. On that premise, time is your most valuable commodity. Business victory requires an appreciation and respect for your own intrinsic value.

The pursuit of success in business takes time, attention, and first and foremost, a plan. A well-crafted business and marketing plan will jog your memory and provide reference points to keep focused and on track. It's a natural tendency of entrepreneurs to want to be aware of all possible opportunities. In the business world, there are a tremendous number of people seeking business success. They look for validation and support for their ventures. They want You to be a part of their dream. It's easy to become sidetracked from your purpose by their excitement.

Is that what you want? Do you find that others constantly try to co-opt you into their plans? When the end of the week comes, do you wonder where the time went and what you accomplished, or maybe the week never does end?

The next time someone asks you to go for coffee, to a seminar or the presentation of a new business idea, ask him or her why they want to meet. Ask for more information on the idea, before you dedicate the time to attend. Ask yourself, "What's in this for me." . Do you want to be a part of someone else's master plan or your own?

Where do you want your business to be this time next year? Will you be working for someone else? ?..best to decide now and develop a system that will enhance your likelihood of achieving success.

Copyright © 2005 Nancy Fraser President, Nota Bene Consulting

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